SEO Project for PeterPrint

PeterPrint is an online printing company with a mission to make the world a little more beautiful with unique paper products. PeterPrint’s online printing service stands out from the rest by focusing on creative individuals. At PeterPrint, this target audience will find exquisite paper types and beautiful finishes such as foil stamping, white ink, and die-cutting. The team has grown significantly in recent years and now includes its own in-house Magento development team and marketing team.

SEO Project for PeterPrint

Since March 2021, SmartRanking has been PeterPrint’s regular SEO partner, with a focus on improving the company’s online visibility in the Netherlands and Belgium.

The objective from PeterPrint

At the start of the partnership, PeterPrint expressed a desire to become the market leader in SEO for certain products. Several search terms that converted well through Google Ads were not ranking in the top 5, which meant that revenue from organic search left much to be desired.

The Approach for This Project

At SmartRanking, we believe that search engine optimization isn’t just a strategy that involves a few tricks or inserting a handful of keywords into a text. SEO is about improving your website, with the user at the center. We believe that thinking about the needs of your target audience and helping them results in better discoverability. We’ve also applied this vision of SEO in our collaboration with PeterPrint.

Starting in March 2021, we’ve been continuously working to improve the website through monthly sprints. We began by focusing on the website’s technical infrastructure to establish a solid foundation. From there, we worked on improving product pages, optimizing category pages, and implementing content marketing—all with the goal of adding more value for the user. This also includes the informational pages about the paper types and finishes offered by PeterPrint.

In addition to on-page optimizations and content creation, we continuously conduct competitor gap analyses to identify opportunities to expand PeterPrint’s category structure or product range. This has resulted in several new pages that contribute to revenue growth. Furthermore, efforts are underway to increase authority through related online publications. All these various activities in the areas of technical optimization, on-page optimization, and search quality—including E-E-A-T and authority—are driving the impressive growth PeterPrint is experiencing.

Starting in February 2023, the Belgian website was also added to the SEO process, after we had focused exclusively on the Dutch website for nearly two years. The Belgian website differs from the Dutch website in certain areas in order to effectively appeal to the Flemish target audience. All work completed up through February 2023 had already been localized for the Belgian website, allowing us to start off on a solid footing right away.

The result achieved

We can truly say that our partnership with PeterPrint has been an extremely positive one, with PeterPrint serving as a critical partner. The PeterPrint team is open to new ideas and expanding our knowledge, which enables us to take the next steps in our SEO journey. Ultimately, this has been the key foundation for the growth we’ve achieved over the past few years, and we continue to work hard toward further growth in the Netherlands and Belgium.