Melanie Smits Digital Marketing Specialist at Arla Foods Since May 2024, SmartRanking has been helping us further expand Arla Foods’ organic visibility. We wanted more control over SEO and GEO priorities, as well as a process that would allow our marketing team to track both the decisions made and our progress. During that period, our organic traffic has grown by an average of 59.41% year-over-year, 3,968 search terms rank in the top 3, and we’ve become the market leader for ChatGPT and Gemini. The team shares knowledge, communicates openly, and provides clear insights into results.
Zina Santing Marketing Manager at NordXL Since 2019, we’ve been working with SmartRanking to drive organic growth for our furniture and building materials e-commerce sites. We were facing a migration where we wanted to protect our top rankings for scaffolding wood furniture while simultaneously building visibility for new materials. After the migration, organic traffic grew by 40%, revenue increased by 256%, and SEO achieved an ROI of 6. The team solves problems, communicates clearly, and thinks beyond the scope of the assignment.
Nico Oud Founder of Springcast.fm For a long time, I handled SEO myself for Springcast—our podcasting and hosting platform—based on my own knowledge. As the market became more competitive, I needed additional capacity and specialized expertise for strategy, technology, content, and link building. Since SmartRanking started helping us, we’ve ranked in the top 3 for 740 search terms and have the highest Share of Mention in AI models such as AI Mode, ChatGPT, and Gemini. The team translates analyses into actionable steps and complements our own expertise.
Koen Pronk Co-owner at SoundImports Through our partnership with SmartRanking, we have systematically improved the discoverability of our DIY audio online store throughout Europe since March 2020. Before that, we had to set priorities among 4,500 products, three languages, and brands whose popularity varies by country. Since then, our organic traffic has grown by 104.32%, SEO revenue has increased by 133.75%, and we rank in the top 3 for 992 search terms across Europe. The team works based on margin, search volume, and search visibility and is available to answer ad hoc questions.
Geert Brinkers Co-founder at Homed-IQ Since November 2021, the organic visibility of our at-home tests in the Netherlands, Germany, and Austria has improved consistently. Prior to that, we had to build trust around medical topics, reduce our reliance on Google Ads, and adapt to search behavior through Google and AI. Since then, our organic revenue has grown by 398.09%, we’re receiving 4,082% more organic visitors, and our market share has increased by over 600%. The team combines technical expertise with our business goals and actively contributes ideas about content and channels. I highly recommend SmartRanking to e-commerce companies.
Wim Bischoff Managing Director at Goudonline.nl Together with SmartRanking, we have systematically expanded Goudonline.nl’s organic visibility for the sale and purchase of precious metals. Prior to that, we were looking for a partner who could link technology, content, UX, and authority to sales and purchases through our website and 11 locations. Since then, our SEO market share has grown by 1,862%, we’re attracting 111.02% more organic visitors, and the investment is yielding an ROI of 11. The team combines tools with expertise and adapts quickly.
Cedric van Dijken Founder of The Alpha Men Since July 2021, we have systematically accelerated the organic growth of our online store for personal care products in the Netherlands and Germany. We needed to approach our categories, brands, and migration in a way that would ensure SEO also enhanced the user experience and other channels. Our SEO market share has now grown by 87%, 2,819 search terms rank in the top 3, and our SEO ROI stands at 9.60. The team looks beyond rankings and integrates technology, content, and UX.
Herman Noordstrand Owner of Monkey Donky Through our partnership with SmartRanking, we have systematically improved the local visibility of our childcare center in Groningen since 2019. Before that, we wanted to close the gap with the largest provider and generate more tours, availability inquiries, and enrollments from Google and Google Maps. Since then, our organic traffic has grown by 89%, organic conversions have increased by 290%, and 201 search terms now rank in the top 3. Marthijs understands our services and works like an extra team member. I recommend SmartRanking to local organizations that want to generate more inquiries from search traffic.
Arjan Mastwijk Co-founder at Dutch Label Shop Over the past seven years, our organic growth has accelerated steadily thanks to SmartRanking. After a migration in 2019, we lost key rankings and revenue, but SmartRanking was able to repair the damage step by step and rebuild our visibility in all major markets. Since then, our organic market share has grown by 544%, the share of organic search in our revenue has clearly increased, and we are consistently featured in AI search results. It feels as though we have our own in-house senior SEO team: proactive, alert to risks, and always providing a concrete plan that our small marketing team can act on.
Willem Jan Beens Owner of V-Kam Education Thanks to our partnership with SmartRanking, we have systematically improved the online visibility of our training programs in quality, occupational health and safety, and the environment since December 2019. With our previous agency, visibility wasn’t growing, enrollment was lagging, and we were too dependent on Google Ads. Since then, organic traffic has grown by 438.59%, organic conversions have increased by 88%, and our CPL has dropped by 50%. SmartRanking identifies opportunities and guides us toward the right actions. I can recommend the team to B2B companies.
Ferry Lammerts Founder of PeterPrint In a shrinking print market, we at PeterPrint still wanted to continue growing in the Netherlands and Belgium. Since March 2021, SmartRanking has been helping us supplement our in-house marketing and development team with SEO and GEO expertise. Our SEO market share has now grown by 118%, we’re receiving 161.83% more organic visitors, and SEO is delivering an ROI of 12.50. We engage in high-level discussions and gain deeper insights into strategy and execution. SmartRanking is well-positioned to help e-commerce companies that already have in-house expertise to grow.
Sanne de Vries Marketing Manager at Payt Payt is expanding internationally, and we want to make our accounts receivable management software more discoverable in five European markets. To do this, we needed to build trust in each country, generate leads, and combine a multilingual migration with content tailored to financial search queries. Organic traffic has now grown by 1,061%, 223 search terms rank in the top 10, and SEO is achieving an ROI of 5. SmartRanking explains why certain choices are made and what impact we can expect.
Frans Snackers Head of Marketing at Supspace As a newcomer to the supplements, sports nutrition, and vitamins market, we were competing against online stores with larger marketing budgets and greater authority. Since March 2021, SmartRanking has been helping us avoid trying to work on everything at once and instead prioritize the categories and content with the greatest growth potential. This has led to a 434% increase in SEO market share, a 196.27% increase in organic visitors, and an ROI of 17. The team tests ideas using data, works with set priorities, and keeps us on our toes.
Ruben Lindenberg Managing Director at Isolatie Online At Isolatie Online, we wanted to grow our online stores in the Netherlands and Belgium while simultaneously preparing to expand into Germany. There were opportunities in product categories, user experience, and product assortment, but we lacked an approach that directly linked these elements to return on investment. Our organic traffic has since grown by 40.15%, SEO revenue increased by 89.44%, and the investment is yielding an ROI of 9.80. SmartRanking thinks beyond mere optimizations and also provided advice on product expansion.
Roel Korting Founder of WeFact Met WeFact wilden we vanaf januari 2021 met SEO meer ondernemers in Nederland en België bereiken. We leunden te veel op branded zoekverkeer, waardoor potentiële klanten die naar oplossingen voor facturatie en administratie zochten ons minder snel vonden. Ons SEO-marktaandeel is inmiddels met 185,63% gegroeid, we ontvangen 161,83% meer organische bezoekers en Organic Search levert 35,97% meer conversies op. SmartRanking bespreekt maandelijks waar de meeste impact ligt en pakt dit hands-on op. B2B-softwarebedrijven die SEO en GEO willen opschalen, raad ik het team aan.
André Nienhuis Owner of Kurk24 Through Kurk24 and Korkonline, we serve customers in the Netherlands, Belgium, and Germany via two separate Lightspeed online stores. When we started in December 2019, there was no technical integration between the domains, and our organic visibility in Germany was still in its infancy. Since then, organic traffic has grown by 259.72%, SEO revenue has increased by 159.06%, and 683 search terms rank in the top 3. SmartRanking prioritizes based on revenue potential and discusses the next action items on a monthly basis.
Pim van Dijk Revenue Operations Manager at Simplicate When building our new website, we wanted to protect Simplicate’s organic visibility and then continue to grow it. To do this, we needed to align our SEO strategy, content, link building, technical aspects, and migration without our team overlooking any unexpected issues. Since the migration, our SEO market share has grown by 51%, 475 search terms rank in the top 10, and 9 critical errors were identified in a timely manner. SmartRanking actively monitors and alerts us immediately in the event of downtime or technical SEO issues.
Annette Wassenaar Co-founder at Yezzer Through our partnership with SmartRanking, we’ve brought on board a team of passionate SEO professionals who always have the latest knowledge and skills in the field of SEO. It’s a real pleasure to work with them because SmartRanking is flexible, communicates well, works efficiently, and delivers results. It’s a long-term partnership from which we’ve been reaping the benefits for quite some time now.
Simon de Smet Digital Project Manager at Renson For an international organization like Renson, SEO is complex. It goes beyond simply translating and optimizing individual pages. Since April 2022, we have been working with SmartRanking on local content, coordination among stakeholders, and migrations across many language variants in Europe and the United States. Our SEO market share has grown by 18%, we’re receiving 26% more organic visitors, and we’ve migrated 125,000 URLs. SmartRanking continuously monitors, identifies risks, and aligns priorities on a monthly basis.