Niklas moved to the Netherlands from Germany in 2019 and has been working in cross-border marketing ever since. At SmartRanking, he is our technical SEO specialist and team lead. His expertise lies in technical audits, structured data, SEO migrations, and supporting his team with a wide range of SEO questions and strategies. Niklas Lührs
Lotte is Head of Operations & HR and an SEO consultant. She wants not only her clients to rank number one, but her colleagues as well. She works on various SEO projects and mentors her colleagues. Her favorite aspects of SEO are developing a strategy and building topical authority. Lotte Janssen
Melvin is an SEO consultant and team lead. He has been fully focused on SEO since 2017. With experience in both agency and in-house settings, he is able to empathize with clients’ needs and is an excellent conversationalist. His interests in SEO focus primarily on strategy, technical analysis, and authority. Melvin Achter
Vroni is an SEO consultant; her strength lies in communication. This is evident in her strong relationships with clients and colleagues. She also loves to write. Her copy perfectly addresses the needs of prospects at the various stages of the customer journey. Vroni Huisman
Frank has been active in online marketing since 2014 and works as an SEO consultant and team lead. After initially working in SEA, SEO, and social media, he has focused entirely on organic search visibility since 2019. His interest in SEO lies primarily in conducting (technical) audits. A pragmatic approach is what sets him apart. Frank van de Streek
With a passion for SEO and an unmatched drive to achieve results, Jarik Oosting is the driving force behind SmartRanking. With more than 15 years of experience in the field, Jarik has built up a wealth of knowledge, ranging from technical SEO to complex migrations. As the founder of SmartRanking, he has assembled a team of like-minded SEO specialists who help companies achieve their online growth goals. He is also the author of the book *GEO – Being Visible in AI Answers*, which explores how companies can remain discoverable as AI search engines reshape the search landscape, and he is a frequent speaker. His favorite aspects of SEO are automation, consulting, and strategy. Jarik Oosting
Marthijs has been working at SmartRanking as an SEO specialist since 2019. At SmartRanking, he serves as a Search Quality specialist and acts as the voice of the user. His areas of expertise include analyzing and building authority, ensuring a smooth user experience on the website, creating user-friendly content, and conducting comprehensive E-E-A-T analyses. He knows the Search Quality Guidelines by heart. In addition, he is currently pursuing the Google UX Design professional certification to further develop his skills in the field of UX. Marthijs Wijngaarden
Trudy is an experienced copywriter with more than 4 years of experience in content writing. As a content specialist with a passion for SEO, she constantly strives to produce content that is not only high-quality but also easily discoverable. Trudy Havinga
After years away from marketing, Myrna has returned to the field she’s passionate about. In addition to being a workaholic, you could call her a language enthusiast. As a result, her favorite aspects of SEO are always content-focused. Analyzing, writing, and editing content are at the top of her favorite to-do list. She’s happy to help your website rank higher by creating valuable, accurate, and high-quality content. Myrna Bekkering
Bas has been working as an SEO specialist at SmartRanking since November 2022, focusing on on-page optimization. He focuses on optimizing websites to help visitors find the products or services they’re looking for. He is also working on developments in the field of AI, which he is actively experimenting with. This enables SmartRanking to take its content to the next level. Bas Hettinga
Saïdou is a passionate SEO consultant who is ready to boost your online visibility. As a strategic partner, he combines his expertise with effective relationship management. Working closely with clients, Saïdou develops effective SEO strategies to help brands stand out in the digital world and achieve their business goals. Saïdou Godje
Shawn joined SmartRanking as a technical SEO specialist on July 1, 2024. A personal narrative will follow. Shawn Buckles
Lennard started as a trainee at SmartRanking in 2020. With a background in communications and a passion for language, his path within the company was quickly set: content writing. Now, as an on-page SEO specialist, he creates new content, optimizes existing pages, and handles everything that goes along with it. His motto? Language is easier than you think. Lennard Mulder
Jasmijn is an SEO consultant with more than 5 years of experience in the field of SEO. She is known for her proactive collaboration with clients, which is what drives her. Only by joining forces can we secure that coveted #1 ranking. In addition to fostering a positive working relationship, she is responsible at SmartRanking for developing and monitoring her clients’ SEO strategies. But make no mistake—she also occasionally contributes to content creation within the team. Jasmijn is, after all, a content specialist by training and therefore knows how to tailor her writing to perfectly meet the needs of different target audiences. In the past, her fast writing style earned her the nickname “content machine.” Want to know when the next Google core update is coming? Then there’s a good chance Jasmijn knows, because her predictions are almost always spot-on. Could she secretly have an insider at Google?! Jasmijn van der Wijk
Since November 2021, the organic visibility of our at-home tests in the Netherlands, Germany, and Austria has improved consistently. Prior to that, we had to build trust around medical topics, reduce our reliance on Google Ads, and adapt to search behavior through Google and AI. Since then, our organic revenue has grown by 398.09%, we’re receiving 4,082% more organic visitors, and our market share has increased by over 600%. The team combines technical expertise with our business goals and actively contributes ideas about content and channels. I highly recommend SmartRanking to e-commerce companies. Geert Brinkers Co-founder at Homed-IQ
Together with SmartRanking, we have systematically expanded Goudonline.nl’s organic visibility for the sale and purchase of precious metals. Prior to that, we were looking for a partner who could link technology, content, UX, and authority to sales and purchases through our website and 11 locations. Since then, our SEO market share has grown by 1,862%, we’re attracting 111.02% more organic visitors, and the investment is yielding an ROI of 11. The team combines tools with expertise and adapts quickly. Wim Bischoff Managing Director at Goudonline.nl
In a shrinking print market, we at PeterPrint still wanted to continue growing in the Netherlands and Belgium. Since March 2021, SmartRanking has been helping us supplement our in-house marketing and development team with SEO and GEO expertise. Our SEO market share has now grown by 118%, we’re receiving 161.83% more organic visitors, and SEO is delivering an ROI of 12.50. We engage in high-level discussions and gain deeper insights into strategy and execution. SmartRanking is well-positioned to help e-commerce companies that already have in-house expertise to grow. Ferry Lammerts Founder of PeterPrint
When building our new website, we wanted to protect Simplicate’s organic visibility and then continue to grow it. To do this, we needed to align our SEO strategy, content, link building, technical aspects, and migration without our team overlooking any unexpected issues. Since the migration, our SEO market share has grown by 51%, 475 search terms rank in the top 10, and 9 critical errors were identified in a timely manner. SmartRanking actively monitors and alerts us immediately in the event of downtime or technical SEO issues. Pim van Dijk Revenue Operations Manager at Simplicate
Since May 2024, SmartRanking has been helping us further expand Arla Foods’ organic visibility. We wanted more control over SEO and GEO priorities, as well as a process that would allow our marketing team to track both the decisions made and our progress. During that period, our organic traffic has grown by an average of 59.41% year-over-year, 3,968 search terms rank in the top 3, and we’ve become the market leader for ChatGPT and Gemini. The team shares knowledge, communicates openly, and provides clear insights into results. Melanie Smits Digital Marketing Specialist at Arla Foods
At Isolatie Online, we wanted to grow our online stores in the Netherlands and Belgium while simultaneously preparing to expand into Germany. There were opportunities in product categories, user experience, and product assortment, but we lacked an approach that directly linked these elements to return on investment. Our organic traffic has since grown by 40.15%, SEO revenue increased by 89.44%, and the investment is yielding an ROI of 9.80. SmartRanking thinks beyond mere optimizations and also provided advice on product expansion. Ruben Lindenberg Managing Director at Isolatie Online
Since 2019, we’ve been working with SmartRanking to drive organic growth for our furniture and building materials e-commerce sites. We were facing a migration where we wanted to protect our top rankings for scaffolding wood furniture while simultaneously building visibility for new materials. After the migration, organic traffic grew by 40%, revenue increased by 256%, and SEO achieved an ROI of 6. The team solves problems, communicates clearly, and thinks beyond the scope of the assignment. Zina Santing Marketing Manager at NordXL
Over the past seven years, our organic growth has accelerated steadily thanks to SmartRanking. After a migration in 2019, we lost key rankings and revenue, but SmartRanking was able to repair the damage step by step and rebuild our visibility in all major markets. Since then, our organic market share has grown by 544%, the share of organic search in our revenue has clearly increased, and we are consistently featured in AI search results. It feels as though we have our own in-house senior SEO team: proactive, alert to risks, and always providing a concrete plan that our small marketing team can act on. Arjan Mastwijk Co-founder at Dutch Label Shop
Through our partnership with SmartRanking, we have systematically improved the discoverability of our DIY audio online store throughout Europe since March 2020. Before that, we had to set priorities among 4,500 products, three languages, and brands whose popularity varies by country. Since then, our organic traffic has grown by 104.32%, SEO revenue has increased by 133.75%, and we rank in the top 3 for 992 search terms across Europe. The team works based on margin, search volume, and search visibility and is available to answer ad hoc questions. Koen Pronk Co-owner at SoundImports
Since July 2021, we have systematically accelerated the organic growth of our online store for personal care products in the Netherlands and Germany. We needed to approach our categories, brands, and migration in a way that would ensure SEO also enhanced the user experience and other channels. Our SEO market share has now grown by 87%, 2,819 search terms rank in the top 3, and our SEO ROI stands at 9.60. The team looks beyond rankings and integrates technology, content, and UX. Cedric van Dijken Founder of The Alpha Men
Through our partnership with SmartRanking, we’ve brought on board a team of passionate SEO professionals who always have the latest knowledge and skills in the field of SEO. It’s a real pleasure to work with them because SmartRanking is flexible, communicates well, works efficiently, and delivers results. It’s a long-term partnership from which we’ve been reaping the benefits for quite some time now. Annette Wassenaar Co-founder at Yezzer
Met WeFact wilden we vanaf januari 2021 met SEO meer ondernemers in Nederland en België bereiken. We leunden te veel op branded zoekverkeer, waardoor potentiële klanten die naar oplossingen voor facturatie en administratie zochten ons minder snel vonden. Ons SEO-marktaandeel is inmiddels met 185,63% gegroeid, we ontvangen 161,83% meer organische bezoekers en Organic Search levert 35,97% meer conversies op. SmartRanking bespreekt maandelijks waar de meeste impact ligt en pakt dit hands-on op. B2B-softwarebedrijven die SEO en GEO willen opschalen, raad ik het team aan. Roel Korting Founder of WeFact
For a long time, I handled SEO myself for Springcast—our podcasting and hosting platform—based on my own knowledge. As the market became more competitive, I needed additional capacity and specialized expertise for strategy, technology, content, and link building. Since SmartRanking started helping us, we’ve ranked in the top 3 for 740 search terms and have the highest Share of Mention in AI models such as AI Mode, ChatGPT, and Gemini. The team translates analyses into actionable steps and complements our own expertise. Nico Oud Founder of Springcast.fm
As a newcomer to the supplements, sports nutrition, and vitamins market, we were competing against online stores with larger marketing budgets and greater authority. Since March 2021, SmartRanking has been helping us avoid trying to work on everything at once and instead prioritize the categories and content with the greatest growth potential. This has led to a 434% increase in SEO market share, a 196.27% increase in organic visitors, and an ROI of 17. The team tests ideas using data, works with set priorities, and keeps us on our toes. Frans Snackers Head of Marketing at Supspace
Through our partnership with SmartRanking, we have systematically improved the local visibility of our childcare center in Groningen since 2019. Before that, we wanted to close the gap with the largest provider and generate more tours, availability inquiries, and enrollments from Google and Google Maps. Since then, our organic traffic has grown by 89%, organic conversions have increased by 290%, and 201 search terms now rank in the top 3. Marthijs understands our services and works like an extra team member. I recommend SmartRanking to local organizations that want to generate more inquiries from search traffic. Herman Noordstrand Owner of Monkey Donky
For an international organization like Renson, SEO is complex. It goes beyond simply translating and optimizing individual pages. Since April 2022, we have been working with SmartRanking on local content, coordination among stakeholders, and migrations across many language variants in Europe and the United States. Our SEO market share has grown by 18%, we’re receiving 26% more organic visitors, and we’ve migrated 125,000 URLs. SmartRanking continuously monitors, identifies risks, and aligns priorities on a monthly basis. Simon de Smet Digital Project Manager at Renson
Payt is expanding internationally, and we want to make our accounts receivable management software more discoverable in five European markets. To do this, we needed to build trust in each country, generate leads, and combine a multilingual migration with content tailored to financial search queries. Organic traffic has now grown by 1,061%, 223 search terms rank in the top 10, and SEO is achieving an ROI of 5. SmartRanking explains why certain choices are made and what impact we can expect. Sanne de Vries Marketing Manager at Payt
Thanks to our partnership with SmartRanking, we have systematically improved the online visibility of our training programs in quality, occupational health and safety, and the environment since December 2019. With our previous agency, visibility wasn’t growing, enrollment was lagging, and we were too dependent on Google Ads. Since then, organic traffic has grown by 438.59%, organic conversions have increased by 88%, and our CPL has dropped by 50%. SmartRanking identifies opportunities and guides us toward the right actions. I can recommend the team to B2B companies. Willem Jan Beens Owner of V-Kam Education
Through Kurk24 and Korkonline, we serve customers in the Netherlands, Belgium, and Germany via two separate Lightspeed online stores. When we started in December 2019, there was no technical integration between the domains, and our organic visibility in Germany was still in its infancy. Since then, organic traffic has grown by 259.72%, SEO revenue has increased by 159.06%, and 683 search terms rank in the top 3. SmartRanking prioritizes based on revenue potential and discusses the next action items on a monthly basis. André Nienhuis Owner of Kurk24