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Our team of specialists

Our specialists are true professionals. Each of our colleagues has their own expertise, from technical SEO to Google E-E-A-T and programmatic SEO. Do you also want to work at SmartRanking? Take a look at our vacancies.

Vroni Huisman

Lotte Janssen

Frank van de Streek

Jarik Oosting

Marthijs Wijngaarden

Trudy Havinga

Frits van Sante

Niklas Luehrs

Myrna Bekkering

Bas Hettinga

Annette Veltman

Saidou Godje

Shawn Bukcles
Shawn Bukcles

Shawn joined SmartRanking as a technical SEO specialist on July 1, 2024. A personal narrative will follow.

Shawn Buckles

Yeungman Zhou

Rob van Helden

Lennard Mulder

Jasmijn Wever

Sanne Broeils

SEO bureau van Payt
Arla logo
The Alpha Men logo
SEO bureau van Renson
SEO bureau van Canna Cabana
Bergman Clinics logo
Logo Dutch Label Shop
Logo Van Beek Art Supplies
HomeWizard logo
Samsung logo
Homed-IQ logo
SEO bureau van WeFact
Yezzer logo
Logo Care for Skin
Logo Storage Share
Logo PeterPrint
Laudermarke logo
JC-Electronics logo
Bright Beauty Vanity logo

Our vision of the online marketing scene

SmartRanking was founded in 2015 by Jarik, with the vision that there are too few specialized agencies within the online world. Jarik believed that a marketer is best at only one area of expertise and cannot have complete knowledge of everything. With this in mind, we focus only on what we are excellent at: search engine optimization.

With this in mind, we focus only on what we are excellent at: search engine optimization. In November 2022, we joined Loyals Groep to help clients even better without losing our focus.

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About our mission and vision

We have one clear ambition: to be the market leader in SEO in the Netherlands and Belgium. We will help you achieve SEO success and grow in Organic Search.

Not only that, but we believe that a marketer cannot be good at everything. To really excel, you need a focus. We have this focus on SEO, continuously building our business and the success of our clients.

Our CSR policy

We strongly support Corporate Social Responsibility. This way we take good care of our colleagues and the world. Read more about our CSR policy.

Our core values

We are characterized by the following five core values.

We set the tone in the market. We make ourselves heard and share our knowledge. People look to us to know what's going on and what's coming next. Therefore, we are always learning, developing and experimenting.
We love a challenge. Our people are the specialists in their field, true professionals. They don't want to do more of the same, they want to discover and try new things every day. That's how we get better every day.
We are sincere and honest. We say what we mean and do not beat around the bush. Clear and transparent without wanting to hurt. Sincere interest, sincere attention and genuinely helpful.
We are attackers, not defenders. We enjoy the game, but we compete to win. Always.
With us, there is room for entrepreneurship. The freedom to choose and do things yourself. Space to make mistakes, learn from mistakes and just move on. That is sometimes uncomfortable, but it makes for the hardest growth

How clients experience the partnership

Showroom van Kurk24

"We are very satisfied with SmartRanking's service in the area of SEO. Since working with them, we have seen nice improvements in our online visibility and search results. The monthly consultation is a valuable time where we discuss not only the results achieved, but also the strategy for future plans. The transparent approach, combined with the knowledge of search engine optimization, makes the cooperation very pleasant and effective. We look forward to further growth and collaboration!"

Showroom van Kurk24
André Nienhuis, Owner at Kurk24
Nico Oud about SEO agency SmartRanking

"I have always done my own SEO, but since last year, SmartRanking has been helping me with linkbuilding and technical SEO issues. Ever since, we have started to rank even better on competitive keywords."

Nico Oud about SEO agency SmartRanking
Nico Oud, Founder of
Simplicate testimonial

"We are very satisfied with our partnership with SmartRanking. The SmartRanking team have helped us with guidance on building a new website, keyword strategy, domain transfer, linkbuilding, SEO content strategy and website monitoring; with every downtime or spontaneous disappearance of a meta-title we were almost immediately notified. SmartRanking is super customer-focused and is always providing us with up-to-date and expert SEO knowledge."

Simplicate testimonial
Pim van Dijk, Senior Online Marketer at Simplicate
Samenwerking met Payta

"We are very happy with working with SmartRanking. They explain very well to us why strategy choices are made and what the expected effect is going to be. The results we get together are good and SmartRanking's level of knowledge is very high."

Samenwerking met Payta
Sanne de Vries, Marketing manager at Payt
Goudonline testimonial

Goudonline testimonial

"As a result of our partnership with SmartRanking, we have brought in a team of passionate SEO professionals who always have the latest knowledge and skills in SEO. It is extremely pleasant working together because SmartRanking is flexible, communicates well, works efficiently and gets results. It is a long-term collaboration from which we have been reaping the benefits for a long time now."

Annette Wassenaar, Co-founder at SRXP
Testimonial LoodsXL

"We have been working with SmartRanking since 2019, and they manage the SEO activities for both of our online shops. The team at SmartRanking is professional, reliable, and thoughtful. What stands out is their commitment: they go beyond service. They are flexible and willing to help regardless of time. They are true problem solvers. Working with SmartRanking is very pleasant, communication is clear and they are honest. I experience SmartRanking as a valuable partner in our business."

Testimonial LoodsXL
Zina Santing, Marketing manager at LoodsXL
Visser Assen testimonial

"We had a good feeling about SmartRanking from the very beginning. The personal attention and thinking along with our ideas was exactly what we were looking for. A good basis for a long-term cooperation. SmartRanking mainly helps us with Linkbuilding, but they also proactively give us tips and advice, and we can always contact them with questions or when we need advice. The cooperation has yielded many results, and we believe it will yield many more. In short, we are very satisfied with the cooperation and will therefore continue to do business with SmartRanking for a long time to come."

Visser Assen testimonial
Robert de Vries, Online marketer at Visser Assen
SEO bureau van WeFact

"Hands off! The active attitude and knowledge is what sets SmartRanking apart from others. On a monthly basis, the tasks to be performed are discussed. Together we work to achieve higher positions and larger audiences through Organic Search."

SEO bureau van WeFact
Roel Korting, Founder of WeFact
Mediahuis testimonial

"SmartRanking allows us to passionately work together on what matters most: the end product. They genuinely think along with us, not only from a technical perspective, but also with enthusiasm and creativity.”

Mediahuis testimonial
Noah Korevaar, Head of Content at TMG (Telegraaf Media Group)
FT 1000 (2024)
SmartRanking FD Gazelle 2023
FD Gazellen 2022
FD Gazelle 2021
FONK150 2023 (SmartRanking)
Semrush Agency Partner