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Our team of specialists

Our specialists are true professionals. Each of our colleagues has their own expertise, from technical SEO to Google E-E-A-T and programmatic SEO. Do you also want to work at SmartRanking? Take a look at our vacancies.

Vroni Huisman

Lotte Janssen

Frank has been in online marketing since 2014, working as an SEO consultant and team lead. Having first done both SEA, SEO and socials, he has focused entirely on organic findability since 2019.

His interests within SEO lie mainly in performing (technical) audits. A pragmatic approach is something that characterizes him.

Frank van de Streek

Melvin Achter

Jarik Oosting

Marthijs Wijngaarden

Trudy Havinga

Frits van Sante

Niklas Lührs

Myrna Bekkering

Bas Hettinga

Saïdou Godje

Shawn Buckles
Shawn Buckles

Shawn joined SmartRanking as a technical SEO specialist on July 1, 2024. A personal narrative will follow.

Shawn Buckles

Iris Tuinder

Yeungman Zhou

Lennard Mulder

Sanne Broeils

Jasmijn van der Wijk

HomeWizard logo
SEO bureau van Payt
Arla logo
Brandfield
GreenPan
The Alpha Men logo
SEO bureau van Renson
SEO bureau van Canna Cabana
Bergman Clinics logo
Logo Dutch Label Shop
Logo Van Beek Art Supplies
Samsung logo
Homed-IQ logo
SEO bureau van WeFact
Logo Goedkoopisolatiemateriaal.nl
Yezzer logo
Logo Care for Skin
Logo Storage Share
Logo PeterPrint
LoodsXL
TanQyou
Laudermarke logo
JC-Electronics logo
Bright Beauty Vanity logo

Our vision of the online marketing scene

SmartRanking was founded in 2015 by Jarik, with the vision that there are too few specialized agencies within the online world. Jarik believed that a marketer is best at only one area of expertise and cannot have complete knowledge of everything. With this in mind, we focus only on what we are excellent at: search engine optimization.

With this in mind, we focus only on what we are excellent at: search engine optimization. In November 2022, we joined Loyals Groep to help clients even better without losing our focus.

Thumbnail SmartRanking video
About our mission and vision

We have one clear ambition: to be the market leader in SEO in the Netherlands and Belgium. We will help you achieve SEO success and grow in Organic Search.

Not only that, but we believe that a marketer cannot be good at everything. To really excel, you need a focus. We have this focus on SEO, continuously building our business and the success of our clients.

Our CSR policy

We strongly support Corporate Social Responsibility. This way we take good care of our colleagues and the world. Read more about our CSR policy.

Our core values

We are characterized by the following five core values.

Leading
We set the tone in the market. We make ourselves heard and share our knowledge. People look to us to know what's going on and what's coming next. Therefore, we are always learning, developing and experimenting.
Challenging
We love a challenge. Our people are the specialists in their field, true professionals. They don't want to do more of the same, they want to discover and try new things every day. That's how we get better every day.
Sincere
We are sincere and honest. We say what we mean and do not beat around the bush. Clear and transparent without wanting to hurt. Sincere interest, sincere attention and genuinely helpful.
Attackers
We are attackers, not defenders. We enjoy the game, but we compete to win. Always.
Entrepreneurship
With us, there is room for entrepreneurship. The freedom to choose and do things yourself. Space to make mistakes, learn from mistakes and just move on. That is sometimes uncomfortable, but it makes for the hardest growth

How clients experience the partnership

Springcast

I have always done our SEO, but since last year SmartRanking has helped me with the strategy, consultancy, technical SEO and link building, and we have started to rank even better for competitive keywords.

Nico Oud, Founder of Springcast.fm
Goudonline testimonial

We chose SmartRanking because they had by far the most, SEO tools and expertise. This continues to pay off big time to this day!

Wim Bischoff, Managing director at Goudonline
Hoofdkantoor van Renson

With SmartRanking's technical SEO knowledge, proactive approach and migration expertise, we keep our website healthy and achieve seamless project results.

Simon de Smet, Digital Project Manager at Renson
Showroom van Kurk24

We are very satisfied with SmartRanking's services. Since working with them, we have seen nice improvements in our online visibility. The monthly consultation is a valuable moment where we not only discuss the achieved results, but also the strategy for future plans. The transparent approach, combined with the knowledge of search engine optimization, makes the cooperation very pleasant and effective.

André Nienhuis, Founder of Kurk24
SEO bureau van WeFact

Hands on approach! The active attitude and knowledge is what sets SmartRanking apart from others. On a monthly basis, the tasks to be performed are discussed. Together we work to achieve higher positions and larger audiences through Organic Search.

Roel Korting, Founder of WeFact
Simplicate testimonial

Super satisfied with our partnership with SmartRanking. The team helped us with guidance on new website construction, SEO strategy, website migration, link building, content strategy and website monitoring; any downtime or spontaneous loss of a meta title we got a call almost immediately. SmartRanking is super customer-focused and is always ready with up-to-date and expert SEO knowledge.

Pim van Dijk, Revenue Operations Manager at Simplicate
Yezzer

Through our partnership with SmartRanking, we have brought in a team of passionate SEO professionals who always have the latest knowledge and skills in SEO. It is extremely pleasant to work together because SmartRanking is flexible, communicates well, works efficiently and gets results. It is a long-term collaboration from which we have been reaping the benefits for a long time now.

Annette Wassenaar, Co-founder of Yezzer
Case SEO Payt Software

We are very happy with our partnership with SmartRanking. They explain very well to us why strategy choices are made and what the expected effect is going to be. The results we achieve together are good and SmartRanking's level of knowledge is very high.

Sanne de Vries, Marketing manager at Payt
Locatie van Goedkoopisolatiemateriaal.nl

The collaboration with SmartRanking is very positive. They think more broadly than just optimizations; based on their advice, we have now also expanded our product range to help our customers better.

Ruben Lindenberg, Operational Manager at Goedkoopisolatiemateriaal.nl
Supspace SEO case

SmartRanking has been working for Supspace for several years. Due to their structured way of working, flexibility and high level of knowledge, we achieve good results in a competitive market.

Frans Snackers, Head of Marketing at Supspace
PeterPrint

As a company with the necessary in-house knowledge, it is very nice to work with a specialist. In our opinion, SmartRanking is an example of how all agencies should work. Our team is able to brainstorm on a level, and SmartRanking takes the deeper look, both focused on the future SEO landscape and in everyday matters.

Ferry Lammerts, Founder of PeterPrint