V-Kam quote

The Leading Provider of Training in Quality, Occupational Health and Safety, and the Environment

Since 2001, V-Kam Education has been helping people and organizations advance in the areas of quality, occupational health and safety, the environment, and safety. No generic content—just training programs built around real-world workplace challenges. From in-person sessions to online learning paths, our offerings are tailored to how professionals want to learn today. The focus isn’t on certificates, but on what it delivers in practice. By continuing to listen to clients and aligning content with current requirements and guidelines, V-Kam Education remains valuable and relevant.

Challenges in this project

It’s hard to stand out among the many training programs available in quality, occupational health and safety, and environmental protection. Many courses are similar, yet companies are specifically looking for something that fits their day-to-day operations. V-Kam Education addresses this need with training programs tailored to participants’ work situations. No long theoretical sessions—instead, a focus on real-world examples so that the knowledge gained can be applied immediately. The personalized approach and close collaboration with clients ensure that the content meets their specific needs. This approach is also reflected in the SEO strategy: clear texts, relatable examples, and a focus on the training’s tangible benefits ensure that V-Kam Education stands out to the right audience.

The way people want to develop has changed significantly in recent years. Classroom training is increasingly being replaced by e-learning, online sessions, or a combination of the two. Flexibility has become more important, as has learning at one’s own pace and at a time that is convenient. For V-Kam Education, this means continuously adapting to the needs of both learners and companies. By offering a variety of learning formats and carefully coordinating them, the content remains accessible and applicable. This requires making smart choices in terms of course offerings and technology—without compromising on quality.

SEO Project for V-Kam Education

Since December 2019, SmartRanking has been supporting V-Kam Education as its regular SEO agency, with the goal of gradually improving its online visibility in the Netherlands.

The objective of V-Kam Education

When V-Kam Education first contacted us, they were facing challenges with their previous agency. While they had been working on improving their online visibility, it wasn’t growing, and the number of sign-ups was falling short of their goals. In addition, there were various technical issues, and they were heavily reliant on Google Ads. There are two key objectives: to increase the number of leads and to become the market leader in the Netherlands.

The Approach for This Project

As part of the SEO strategy for V-Kam Education, the focus is on the training programs that contribute most to revenue: KAM Coordinator, Prevention Officer, and Safety Specialist. By improving the organic visibility of these long-term programs, we are directly driving more enrollments.

We started by getting the basics in order. The four pillars of SEO—technical aspects, content, authority, and UX—were examined individually and optimized step by step. This included technical cleanup, an improved site structure, and landing pages tailored to the target audience’s search intent.

After that, the focus shifted to strengthening our online authority. We made a targeted effort to apply the E-E-A-T principles: Experience, Expertise, Authoritativeness, and Trustworthiness. By adding author profiles and showcasing the team behind V-Kam, we’re not only boosting our credibility with search engines but also building trust with our visitors.

We have also made a concerted effort to increase our topical authority. Through blog posts on current topics related to quality, occupational health and safety, we have further enriched the site’s content profile. These efforts have yielded immediate results: since the Google Core Update in September 2023, V-Kam Education has shown a clear increase in visibility, which continues to grow with each update.

2024 was the best year for organic growth in V-Kam Education’s history. Based on the results achieved, the strategy was expanded at the end of that year to include a targeted focus on GEO. This allows V-Kam to better respond to local search queries, with an eye toward further growth. At the same time, experiments were conducted to optimize for featured snippets. This approach proved successful: thanks to a combination of authority and targeted content, V-Kam is now cited as a source in both Gemini and ChatGPT—a valuable development with an eye toward the future of search.

V-Kam quote

“Since we began working with SmartRanking, our online visibility has skyrocketed; we’ve achieved particularly impressive results over the past two years. Thanks to our expertise and strategic guidance, we know where the opportunities in the market lie and which levers need to be pulled to achieve the desired results. This is something you should expect from an external agency, but it’s not always a given. We are therefore extremely pleased with this partnership and look forward to the next steps we will take together.”

The result achieved

The V-Kam Education team is eager to learn and committed to the project. They enjoy contributing ideas and want to be actively involved in the optimization efforts. Thanks to this great collaboration, achieving the best possible results is well within reach. Throughout the SEO process, the focus remains on continuously improving and expanding the content, not only to drive further growth but also to better serve the students.

Organic visitors

438.59% growth in organic traffic

88% growth in organic conversions

SEO market share

35.70% search visibility

ROI SEO

50% reduction in CPL

SmartRanking - Jarik Oosting

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Are you also curious about how we can improve your online visibility? Please don’t hesitate to contact us. We’d be happy to work with you to develop a well-thought-out action plan.

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