Do you have an online store? If so, you may occasionally come across all sorts of payment providers in your Google Analytics data when tracking your payment transactions.
In this case, these web pages are incorrectly attributed as referral traffic and, therefore, as the source of the original order. Naturally, this means you won’t get accurate metrics for your online store, and it will be difficult to make decisions based on the data you collect through Google.
In this blog post, we’ll explain how to prevent this problem (spoiler: it’s easier than you think!)
When a visitor to your online store makes a purchase and checks out online, he or she is often redirected—via iDeal or PayPal, for example—to an external payment page.
Here, that new pair of shoes is then processed in a separate payment environment before your customer is redirected back to your online store, to the thank-you page. On this thank-you page, the source of the payment is reported to Google Analytics.
In some cases, this incorrectly refers to the intermediate payment page. Since all payments are processed through a payment provider or a bank, you are redirected to the thank-you page from the payment provider’s or bank’s URL.
As a result, Google Analytics thinks these URLs are a referring domain that drives conversions.
In theory, you need to tell Google Analytics that these intermediate pages should not be included in the metrics and that the original order page is the actual source of the order.
This can be set up in a few simple steps. You can exclude payment providers and banks using referral exclusions as follows:
1. First, log in to Google Analytics
2. Click ” Administrator”
3. Navigate to the ” Property” column and select “Tracking Info”
4. Select ” List of Referral Exclusions” here
5. Add the incorrect source pages here, such as banking.ideal.ing.nl
It is important to exclude both Dutch banks and payment providers. The Dutch banks and payment providers are listed below. The steps above must be repeated for each URL.
abnamro.nl asnbank.nl betalen.rabobank.nl ideal.bunq.com ideal.ing.nl ideal.knab.nl ideal.regiobank.nl ideal.triodos.nl ideal.vanlanschot.com snsbank.nl
mollie.com pay.mollie.nl paypal.com pay.multisafepay.com secure.curopayments.net pay.nl payment-web.sips-atos.com secure.ogone.com
When doing business abroad, you’ll also need to exclude foreign payment providers and banks. You can use the list below for this purpose.
3ds.bnpparibas.com 3dsecure.icicibank.com 3dsecure.icscards.nl acs2.swedbank.se acs4.3dsecure.no bancontact.girogate.be belgium-3dsecure-uvg.wlp-acs.com belgium-3dsecure.wlp-acs.com belgium-uvj-3dsecure.wlp-acs.com belfius.be bitpay.com cap.attempts.securecode.com cap.securecode.com giropay.sparkasse-lev.de kbc.be live.adyen.com mycardsecure.com payment-web.sips-atos.com secure.curopayments.net secure5.arcot.com securecode.com securesuite.co.uk securesuite.net secureyou3d.ing.be secure-shopping.commerzbank.de secure-payment.bw-bank.de sparkasse-lev.de tsys.arcot.com verifiedbyvisa.com wlp-acs.com
By following the steps above and excluding the URLs listed above, conversions that occur within a 30-minute timeframe through your online store will be properly attributed to the source page of the order.
Good luck setting up your referral exclusions and measuring and optimizing your SEO campaigns!
Jarik Oosting is one of the Netherlands’ best-known SEO and GEO specialists and is the founder of SmartRanking. With more than 15 years of experience, he has worked on over 150 SEO and GEO projects for Dutch and international companies. His expertise ranges from technical SEO and complex migrations to strategies and visibility in AI models.
In January 2025, Jarik introduced GEO (also called AEO) to the Netherlands. He wrote the Dutch book “GEO – Zichtbaar zijn in de antwoorden van AI” about AEO, is an author and editor at Frankwatching, and a contributor to Marketingfacts. As a speaker at events, he shares his knowledge about SEO, GEO, and the search landscape.