The perfect landing page answers the visitor’s question and is easy to find. A good SEO landing page features informative and relevant content, a clear title, and a call to action. In addition, you should, of course, focus on making the page as easy to find as possible.
Of course, you want to generate traffic with the landing page so that conversions actually happen. This isn’t always the first thing that comes to mind when writing and setting up a landing page. As an SEO agency, we often see this in the new projects we take on.
Fortunately, you can use a tool—like HubSpot—that helps you write the perfect SEO landing page!
First of all, it’s good to know what makes the perfect landing page. It’s important to keep in mind that you shouldn’t create a landing page solely for Google and your search engine optimization. Google aims to display the best and most relevant pages in its search results, with the visitor’s experience as the top priority.
So always keep your website visitors in mind. HubSpot has collected a lot of data and has put together a set of guidelines for landing pages:
HubSpot also emphasizes that the landing page should serve as a digital salesperson. The page should ensure that the visitor’s needs are met and that the visitor converts. So make sure the offer is clear and aligns with what the visitor is looking for.
Of course, it’s hard for a visitor to convert if they can’t find you. After all, without traffic, you won’t get any conversions. HubSpot’s software helps you create a landing page that’s easy to find.
In addition, HubSpot makes it easy to create a responsive website, ensuring that your technical SEO is set up correctly right from the start.
The software checks whether the text contains enough words. Search engines favor natural-sounding text of an appropriate length.
The software also checks the page title. If the title appears in the URL, you’re definitely on the right track with your keywords. In addition, the page title must be the correct length. This is also checked.
In addition to the length of the text and title, HubSpot also checks whether you’ve included a meta description. A good meta description will help increase the click-through rate on Google. The length of the meta description is also measured to ensure it’s neither too short nor too long.
Finally, HubSpot’s software checks to see if you’re using internal links. If you include links on your landing page, make sure they lead to informative, high-quality content that adds value for the user.
Above all, the key is to create unique and engaging content for your visitors. Ultimately, you also want other websites to link to yours. Are you satisfied with the landing page, and is it easy to find?
Then use HubSpot’s software to monitor traffic and results on the website. This will help you determine whether the page is easy to find, but also—of course—whether visitors become leads and, at a later stage, perhaps even customers!
With a passion for SEO and an unmatched drive for results, Jarik Oosting is the driving force behind SmartRanking. With over 15 years of experience in the field, he has built an extensive body of knowledge spanning technical SEO to complex site migrations. As the founder of SmartRanking, he has assembled a team of like-minded SEO specialists who help businesses achieve sustainable online growth.
His academic background in information science at the University of Groningen, with a specialization in natural language processing, gives him a unique perspective on the world of SEO. For Jarik, it’s not just about visibility in search engines, it’s about sharing knowledge and guiding businesses toward sustainable online success. That mission also led him to write a Dutch book about GEO.