How to Create the Perfect SEO Landing Page with HubSpot

The Perfect Landing Page, According to HubSpot

First of all, it’s good to know what makes the perfect landing page. It’s important to keep in mind that you shouldn’t create a landing page solely for Google and your search engine optimization. Google aims to display the best and most relevant pages in its search results, with the visitor’s experience as the top priority.

So always keep your website visitors in mind. HubSpot has collected a lot of data and has put together a set of guidelines for landing pages:

• A clear but simple title.
• Make it clear what solution you offer!
• Remove the navigation menu; this applies to pages that are entirely focused on conversion.
• Include relevant images, videos, or animations.
• Add social sharing icons.
• Don’t include too much information on the page, unless it’s a pillar page.
• Make sure the content matches the visitor’s search query.
• Make the value of your solution clear.
• Please provide a form or another way to submit your information.
• Ask only for information that is relevant to the offer you have made.

HubSpot also emphasizes that the landing page should serve as a digital salesperson. The page should ensure that the visitor’s needs are met and that the visitor converts. So make sure the offer is clear and aligns with what the visitor is looking for.

Creating an SEO Landing Page Using HubSpot Software

Of course, it’s hard for a visitor to convert if they can’t find you. After all, without traffic, you won’t get any conversions. HubSpot’s software helps you create a landing page that’s easy to find.

In addition, HubSpot makes it easy to create a responsive website, ensuring that your technical SEO is set up correctly right from the start.

Number of words on your landing page

The software checks whether the text contains enough words. Search engines favor natural-sounding text of an appropriate length.

The URL and page title

The software also checks the page title. If the title appears in the URL, you’re definitely on the right track with your keywords. In addition, the page title must be the correct length. This is also checked.

Meta description

In addition to the length of the text and title, HubSpot also checks whether you’ve included a meta description. A good meta description will help increase the click-through rate on Google. The length of the meta description is also measured to ensure it’s neither too short nor too long.

Use of Internal Links

Finally, HubSpot’s software checks to see if you’re using internal links. If you include links on your landing page, make sure they lead to informative, high-quality content that adds value for the user.

Create unique and engaging content

Above all, the key is to create unique and engaging content for your visitors. Ultimately, you also want other websites to link to yours. Are you satisfied with the landing page, and is it easy to find?

Then use HubSpot’s software to monitor traffic and results on the website. This will help you determine whether the page is easy to find, but also—of course—whether visitors become leads and, at a later stage, perhaps even customers!