Link building helps you acquire relevant and valuable links for a website. These links increase the website’s authority, provided they are high-quality and relevant. It usually takes a few weeks for new backlinks to be indexed, but fortunately, it’s possible to speed up this process!
Google’s goal is to index and rank all information online. One thing is certain: Google will always crawl and index the link. But here’s the good news: you can speed up this process, even though indexing normally takes several weeks. In this blog post, we’ll tell you how!
Before we discuss how to get links indexed faster, it’s important to learn a bit more about backlink checkers. Tools like SemRush, Moz, and Majestic are frequently used by search engine optimization (SEO) marketers. These tools assign a numerical score to indicate the quality of a backlink. However, each tool is subject to debate, and opinions differ on how accurate they are. On virtually every tool, such as Moz, you’ll see that domain authority scores are constantly changing. A link that was good yesterday might no longer be today. So you can never be sure who’s right, and on top of that, every tool has its own criteria.
These tools are often consulted when it comes to link indexing. It’s important to note that these tools are not a reliable guide when it comes to how Google indexes backlinks. If a link isn’t indexed by these tools, it doesn’t necessarily mean that Google hasn’t indexed it. Furthermore, the speed at which these tools update varies significantly. For example, Majestic updates its index very quickly, while Moz takes much longer.
There is also a chance that these tools will be blocked by websites. As a result, these crawlers won’t index those links, which means the links won’t appear in the index of such tools. This doesn’t mean that Google hasn’t indexed the links. Therefore, blindly relying on tools like SemRush, Moz, and Majestic isn’t always advisable.
Above all, it’s important to remember that Google doesn’t use backlink checkers to determine whether a link is trustworthy or relevant. Google sets its own standards and uses complex algorithms. These will never be equivalent to tools like SemRush, Moz, and Majestic, so don’t rely on them blindly. We’ll never know exactly what Google’s criteria are for the quality and reliability of links.
We do know, however, that Google likes to see links with valuable and relevant content. By building a high-quality and relevant backlink profile from websites with relevant content, you can assume that Google will index these high-quality links. So don’t blindly rely on backlink checkers—use your common sense every now and then as well.
Although you now know that you shouldn’t rely entirely on crawler tools, you still don’t know whether your link has been indexed yet. Want to speed up the process? There are three ways to do that.
The first way is to share the page containing the link via social media channels, such as Twitter and Facebook. Google continuously crawls social media websites and likely has agreements with a number of social media channels through which it receives information about new content. Of course, you can also ask other websites and social media pages to share the link.
In addition to information from social media channels, Google also uses information from Google Chrome. Another way to get your link indexed faster is to have people visit the page where your link appears using Google Chrome. It’s best to have multiple people visit this page, but even if only you visit it, it still helps.
The final way to get Google to index the backlink faster is to submit the page to Google. When you paste the page URL into the search results, Google will crawl the page more quickly, which means your link will also be indexed faster.
The best advice we, as an SEO agency, can give you is: don’t worry about it! Eventually, Google will discover and index your links. We also recommend that you focus on relevant links rather than the speed of indexing. You can use backlink checkers as a guide, but they shouldn’t be the deciding factor. A good link is relevant to the topic your website covers. A high-quality link includes content, such as articles and blog posts. So look for links that align with your website and contain unique, relevant content. That way, you’ll build a strong link profile, and Google will be able to find the backlinks you’ve earned.
With a passion for SEO and an unmatched drive for results, Jarik Oosting is the driving force behind SmartRanking. With over 15 years of experience in the field, he has built an extensive body of knowledge spanning technical SEO to complex site migrations. As the founder of SmartRanking, he has assembled a team of like-minded SEO specialists who help businesses achieve sustainable online growth.
His academic background in information science at the University of Groningen, with a specialization in natural language processing, gives him a unique perspective on the world of SEO. For Jarik, it’s not just about visibility in search engines, it’s about sharing knowledge and guiding businesses toward sustainable online success. That mission also led him to write a Dutch book about GEO.