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The importance of SEO

The importance of SEO cannot be stressed enough, especially in today’s still growing digital world. Every day, millions of users search for a solution or answer to their questions and needs.

As a marketing manager or business owner, it is important to understand that SEO is not only about attracting traffic to your website, but also about attracting the right kind of traffic. By that, we mean visitors who are actually looking for what you and your business offer.

The difference between SEO and SEA

To better explain the importance of search engine optimization, it is good to know that there are different ways to get traffic from search engines to your website. Search engines contain “normal” (organic) search results and paid search results. For traffic from paid search results, you pay per click to the search engine through programs such as Google Ads and Bing Ads.

From organic search results, you don’t pay per click, but search engines want to show the most relevant search results in return. Organic search results consist not only of search results with a meta title and meta description, but also results such as featured snippets, “People also ask” results and local search results.

Less reliance on ads

As a business, you would rather not be completely dependent on visitors coming to your website through paid ads. Because, do you stop paying? Then the search engine no longer shows you in the search results. You are then no longer findable for your target audience. Visitors who come to your website from organic search results – besides investing in an agency or SEO specialists – don’t cost any money. To get off the drip-feed of paid advertising and visitors, your website must be findable on relevant search terms. If you rank well on these, you’ll get more relevant visitors. And more relevant visitors means potential sales.