1 Analysis of the Current Profile We’ll start with a thorough analysis of your existing profile—including performance, engagement, and click behavior. This will help us identify which elements are working and where the biggest opportunities lie. Don’t have a profile yet? We’ll set one up for you.
2 Keyword Research Based on Pinterest Interests Using tools like PinClicks and our own SmartAI, we analyze what your target audience is searching for on Pinterest. We do this not only based on search volume, but also on intent and relevance to your brand. This allows us to build a solid foundation for content and boards.
3 Board Structure Based on Search Intent We translate search behavior into a smart, logical board structure. Think of a combination of broad and specific boards that perfectly align with what your target audience is looking for.
4 Design and publication of visually striking pins We create pins that align with your brand, message, and target audience, with a focus on design, SEO, and context. Pins can be designed manually or with the help of AI.
5 Monitoring and Optimization Every month, we monitor performance. Based on clicks, saves, and impressions, we implement optimizations to ensure your content delivers maximum results. Pinterest SEO is an ongoing process, with the goal of continuously increasing your visibility and clicks. Through these optimizations and our approach, we build a sustainable strategy tailored to your industry, goals, and target audience.
How do I know if my brand is a good fit for Pinterest? We conduct a Pinterest Fit Check beforehand. Is your brand visually appealing and inspiring? If so, there’s a good chance your brand is a good fit for gaining more visibility on Pinterest.
What is the difference between Pinterest SEO and Pinterest Ads? Pinterest SEO is all about achieving long-term visibility through organic search results. Ads on Pinterest, just like ads on Google, are temporary and require a continuous budget. Pinterest is an effective channel for generating visibility and traffic through SEO.
How much time does Pinterest take up for me or our team? We take care of (almost) everything for you—from strategy to production and publication. Would you prefer to handle some of the work yourself? Of course, that’s also an option.
Can I combine this with my regular SEO strategy? Pinterest SEO boosts your domain authority, branded search, and traffic to existing landing pages. As a result, Pinterest SEO is a great addition to your existing SEO strategy.