The Advertising Drip In the online world, we see that many companies are heavily reliant on Google Ads. This means they are literally on Google’s advertising “life support.” If you stop advertising, you’ll suddenly stop receiving orders, and your business will collapse.
Reliance on a single channel With ads, it’s easy to get outbid by someone with deeper pockets. A good example is Amazon: what if they suddenly raise their bids on search terms that you’re also targeting? This will then eat into your margin, and in some cases, you’ll be forced to stop advertising. This, in turn, will negatively impact your revenue and, consequently, your profitability abroad. We are by no means opposed to using ads. However, it is important not to rely on just one (advertising) channel. So make sure to diversify your marketing strategy.
1 Introduction First and foremost, we’d love to get to know you. This way, we can learn about your business, but we’ll also discuss your goals, needs, current SEO efforts, and internal capacity. During the introductory meeting, we’d also like to walk you through the latest developments in SEO, such as Navboost, E-E-A-T, and building topical authority.
2 Presentation of the Proposal A good fit between an agency and your company is essential for a successful partnership. Is there a good fit between us? If so, we’ll get started on a proposal with no obligation—we’ll present it in the form of a pitch. During the pitch, we’ll explain how we’ll approach the project, what the opportunities are, and what our proposed division of responsibilities looks like.
3 Strategy Is the proposal approved? If so, the first month of our collaboration will be dedicated to developing the full strategy. During this strategy month, we’ll get to work on the following, among other things: Keyword research. Setting up a tracking project. Creating a content plan. Conducting a technical analysis. An impact mapping session. An E-E-A-T analysis. These analyses and studies form the foundation of your online visibility. Based on this strategic month, you’ll gain insight into how the market works and what the next steps are to make your website more discoverable.
4 Strategy Presentation It’s important to walk you through everything—from A to Z—regarding our findings, the exact status of the project, the further opportunities we’ve identified, and the proposed schedule for the coming months. Based on the strategy month, we’re preparing this presentation and will go over it with you.
5 Optimization Once we’ve agreed on the proposed strategic approach, we’ll get started on the monthly optimizations. The optimizations are prioritized based on impact versus effort and scheduled into monthly optimization sprints. Each month begins with an SEO meeting to discuss the results and planned activities together. This way, you’ll always be up to date on the KPIs and scheduled tasks. We view a productive collaboration as the foundation for strong results.