Link Building: Greater Authority Through SEO Specialists

What is link building?

Link building is one of the three pillars of SEO. With link building, you actively seek out relevant and trustworthy links from external websites to your content. The goal is to build a strong backlink profile and thereby increase your website’s authority. If you do this effectively and sustainably, your website will rank higher in search results.

When it comes to links from external websites, the following applies: The higher the quality and relevance of the links to your website, the stronger your backlink profile and the higher your website’s authority.

See also: “What is link building?“.

Actively searching for relevant and reliable links from external websites
The higher the quality and relevance of the links, the more authority you gain

The collective term for all backlinks pointing to your website is the backlink profile. A strong backlink profile helps boost your website’s authority in search results, which in turn improves its discoverability. It’s therefore important to ensure that high-quality websites link to your website.

Link building is essential for top rankings on Google

To rank highly in Google’s search results, technical SEO and high-quality content are essential. Without high-quality content—content that people actually read—you won’t get anywhere. And if your website isn’t technically sound, ranking well in search results will also be a challenge. But even if you’ve got the technical aspects and the content on your website in order, achieving the top positions in search results isn’t realistic without authority. Every major website has invested in manual link building one way or another.

It’s good to know that Google looks at your backlink profile—specifically, how many links point to your content—to determine your website’s authority. Because, as they reason in Silicon Valley, the more high-quality links you have, the better your content is likely to be. You can think of this as votes. When you get a vote from someone important, that vote has a major influence on a decision or choice.

Of course, you could wait for someone to be kind enough to link to your page. In reality, however, you don’t just receive links out of the blue. Many website owners and marketers now realize that a backlink is valuable because it helps you rank higher in search results. That’s why you need to take matters into your own hands to boost your authority. You can do this by actively working to gather relevant and reliable links. That’s right—link building!

Is link building allowed or not?

Opinions on whether Google allows link building vary widely. Some marketers say you shouldn’t do link building, while others swear by it.

The answer to the question of whether Google allows it is simple: Yes. However, there is one essential condition: Do it the right way!

Permitted methods: “White-hat” link building

Google considers it important that the links pointing to your website are relevant, high-quality, and provide added value. Actively working to acquire backlinks that meet these criteria falls under the “white-hat link-building methods”. Google therefore rewards a backlink profile with many relevant, high-quality, and value-adding links with a higher ranking in search results.

You can obtain these backlinks by manually acquiring links and building a natural backlink profile. A natural backlink profile consists of links from various reliable, high-quality websites. Ideally, the links in the backlink profile should point to different pages on your website.

In addition, to maintain a natural backlink profile, it’s important to build up the number of links gradually. If a large number of links suddenly point to your website, that doesn’t look natural. Google will notice this, and there’s a high chance you’ll receive a penalty as a result. Of course, there are exceptions—such as backlinks you get through a press release. Do you have a real scoop? If so, there’s a good chance you’ll get dozens of links to your website all at once through a press release.

On the page about link exchange programs, Google itself explains what is and isn’t allowed when it comes to obtaining backlinks.

Use a good manual link-building strategy

To rank higher in search results and avoid penalties, you need a rock-solid manual link-building strategy. With a good link-building strategy—one that’s also part of your overall search engine optimization strategy —you’ll build a natural and valuable link profile. This will boost your website’s authority and improve its visibility in search results.

Are you planning to do your own link building? If so, keep the following points in mind to build a natural link profile:

Make sure to include relevant links.
A natural backlink profile consists of high-quality links, but also links of lower quality.
Build backlinks over time.
A large portion of the links should lead to the homepage of your website.
Make sure backlinks also point to your landing pages.
Vary the anchor text used in backlinks to your website.
Make sure your links are diverse.
Get your links manually.

Building and maintaining a natural link profile is not easy. Manual link building is a time-consuming task, and an ill-conceived link-building strategy carries risks. If you don’t know exactly what you’re doing, there’s a high risk of penalties, and your website may drop in rankings or even disappear from search results.

Should you outsource link building to professionals?

Every month, we work to improve the authority of dozens of websites through a well-executed, manual link-building strategy. Would you also like to achieve greater authority in search results? Feel free to contact us with no obligation. Together, we’ll figure out how to grow your authority the right way!

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Link-building cowboys: don’t fall for it!

Link building is a very delicate process and carries risks if you don’t follow a proper and well-thought-out link-building strategy. There are dozens of fly-by-night link-building operators out there who promise you the world and top search rankings. These “SEO specialists” use link-building methods that deliver short-term results. In the long run, however, such strategies can actually harm your rankings in search results.

Several link-building methods that you should avoid and that carry the risk of a penalty include:

Acquiring irrelevant links that have nothing to do with your field.
Obtaining links from "free blog" websites.
Obtaining links from blog aggregation sites (so-called PBNs).
Setting up an AB link exchange (you link to a website, and that same website links back to you).
Obtaining links from obscure foreign websites, such as those from Russia or China.
Using automated programs that post links in bulk.
Don't fall for promises that you'll rank high on Google within a few weeks (this isn't possible; effective link building takes time).
Obtaining links from hacked or spam websites.
Link packages, where you buy a large number of (worthless) backlinks all at once.

Outsource link building to efficiently build a high-quality backlink profile

Fortunately, our link-building specialists know what they’re doing. To build a healthy, high-quality backlink profile for you, we only collect relevant and reliable links. This way, we ensure that your website develops and maintains a natural link profile, helping you avoid penalties. With this natural backlink profile, your website’s authority will grow, and you’ll climb higher in the search results!

To ensure a healthy backlink profile in the long term, we make sure to stay up to date on changes to Google’s algorithm. This not only reduces the risk of penalties, but also allows us to achieve the best possible results.

We have an extensive network that allows us to efficiently gather relevant links for your website. By outsourcing link building to a link-building agency, you ensure a reliable and sustainable backlink profile. This helps you achieve and maintain strong search engine rankings over the long term. This way, we quickly pay for ourselves.

Our approach to an effective, manual, and sustainable link-building strategy

We always begin our work with a customized strategy. This is how we build a relevant and authoritative backlink profile for you.

By implementing a sustainable and well-thought-out link-building strategy, you can acquire backlinks in a responsible manner. We perform our work manually and do not use automated scripts to acquire links. This violates Google’s guidelines (“Using automated programs or services to create links to your site”).

Of course, we also monitor your backlink profile so that we can immediately remove any harmful links. We follow a series of clear steps when developing and implementing the link-building strategy.

Analysis of the existing backlink profile.
Assessing the situation and determining a course of action.
Developing a link-building proposal tailored to your situation.
Creating a link-building roadmap.
Carrying out link-building activities on a monthly basis.
Monthly meetings to discuss results and strategy.

Can we help you develop a sustainable link-building strategy?

Are you curious about what we can do for you? Feel free to contact us so we can explore together how link building can be used for your website.

Link Building