Being findable in the search engines is one aspect, but being findable at the right time and at the right location is another aspect. Many internet users start their search on their mobile phone, looking for businesses in the area.
You will be found better in the local search results thanks to local SEO. This way, you reach your target group and the target group knows how to find you.
Local SEO makes your website findable on a local level. When someone in your region searches for your service or product, you become findable through the use of local SEO. Local SEO has become much more important for Google. This is also reflected in the fact that Google is showing more and more local companies in its search results.
Because of this, this SEO strategy offers opportunities for local entrepreneurs or retail chains. Being found locally is possible through your own website ranking high in the search results, but also through Google My Company and Google Maps. With local SEO, you can also gain from the large national players.
Google My Business makes sure that your company is shown in Google. If you set up Google My Business properly, you can count on a higher position in local searches. In our blog, we explain why Google My Business is important for local SEO and how to optimize Google My Business.
With the use of a good local SEO strategy, your company will be better findable. Local SEO has several advantages:
To be optimally findable locally, various activities are carried out within a local SEO process. First, it is smart to optimally set up your Google My Company. When this is set up correctly, you will be shown faster within local searches. This does not only mean that you have to create an account, but also that you have to keep all information up-to-date and provide Google users with the correct information.
In addition, all the information about your company on the internet must be correct. Do many business directories contain multiple addresses? If so, this could be confusing for both Google and its users. This may harm the reliability of your business, something you want to avoid at all cost.
Business directories are a useful method to send local signals to Google. In this way, Google gets to know more about your business, and you radiate reliability to your target group. Therefore, you should also register with local business guides and business directories that are active in your field.
To provide your target audience with the most relevant and valuable information, writing local content is important. By writing local content, you can offer solutions to the questions your target audience has. Moreover, you show your audience that you are the expert in your field through content.
Technology is the basis of a findable website. Therefore, it is necessary to optimize your website technically. Utilizing a good technical optimization, you improve the loading speed, which benefits the user experience. A correct technique also enables Google to visit and index pages in the right way.
Backlinks are an important signal for Google. By getting relevant and authoritative local backlinks, you send out the signal that you are the local expert. Content is not the only important aspect to build authority, backlinks also contribute to this. It is crucial that backlinks are obtained in the right way; otherwise Google will penalize you with a penalty.
Link building ensures that relevant links to your website are placed on websites that are authorities themselves. Google sees this as a signal that your website is valuable, which means that your website will get higher positions in the SERP.
Structured data are pieces of code that are placed on a page. This code is not visible to the visitors of your website, but it is visible to crawlers, such as Google.
By using the right structured data, you give Google more information about your company, so that Google can better understand what you do or which products you sell. Moreover, by using structured data, you will also stand out in the search results.
Check out our blog, where we tell you all about a rock-solid SEO strategy to gain more visibility!
After an introductory phone call, we will make a presentation including your current situation, the opportunities, and a plan of approach. This way, we ensure a thorough approach and a good basis for further cooperation.
During the local SEO process, we will, of course, stay in touch regularly to show you what work we have done and what the result is. Depending on your own SEO knowledge and your internal capacity, we will carry out all the work. Prefer to implement everything yourself? No problem!
In that case, we will help you write valuable content and perform optimizations. This way, you will not only rank well, but visitors will also find relevant and useful content.
We schedule a Google Meet meeting monthly, in which we go over the following:
Are you ready to be gain higher rankings in your area? We would love to help you out! Please contact us for an introductory meeting.
There are various reasons why local SEO has become so essential nowadays, for example, updates from Google. To clarify it, we list the reasons below. Please keep in mind that nowadays almost half of the searches have a local search intent.