With SEO consulting, you’ll work with our team of SEO specialists to improve your online visibility. As part of an SEO consulting project, we’ll work with you and your marketing team to develop a rock-solid SEO strategy.
With the help of clear SEO advice, a team of specialists, and your own marketing team, we’ll work together to achieve strong SEO results.
Whether you work alone or as part of a team, you often lack the time and expertise to make a real difference in the area of SEO. Also, there aren’t always colleagues available to brainstorm at a strategic level about the issues at hand. Because SEO is so ever-changing, it’s also very difficult to stay up to date on the latest developments. With an SEO consulting program, you’ll benefit from the expertise of our SEO consultants.
In a series of steps, we’ll guide your company’s comprehensive SEO strategy. Your in-house marketers remain the key drivers of these efforts. They handle the strategic planning and execution, while we supplement their work and make adjustments as needed. With SEO consulting, your marketing team stays on top of things, and you’ll become easier to find thanks to the knowledge and expertise of a team of experts.
In almost all cases, SEO consulting is an ongoing process. This is because search engine algorithms are constantly changing, so you need to keep working on SEO continuously. An SEO consulting process consists of the 8 components listed below.
We work with you or your marketing team to set goals and action items. We determine these based on the available data, your online objectives, and our expertise in SEO. Good search engine visibility always starts with the right SEO strategy, tailored to your objectives, target audience, and industry. The strategy includes:
This way, we clearly define what we’re working toward together. The team knows what they need to focus on and is given the tools to achieve their goals.
A website’s technical infrastructure is the foundation of its discoverability. Technical analyses are an important part of the SEO consulting process. Through technical analyses and monitoring, we identify any technical challenges. We then work with your marketing team, web designers, and developers to resolve them.
Throughout this process, we ensure that knowledge is transferred to your team members so that they understand exactly why they do what they do.
Would you like to learn more about SEO? On our page about technical SEO, you can read everything you need to know about this cornerstone of your online visibility.
Google wants visitors to get answers to the questions they ask. So you need high-quality content. But writing is a skill in its own right, and we’re happy to help you with it. We support your content marketers with practical tips, training, and relevant feedback.
Depending on the level of knowledge and expertise of your own marketing team, we provide intensive guidance to your marketers. Drawing on our knowledge and expertise, we provide feedback on the written content so that your team’s internal knowledge level can be raised in the short term. In this way, we work together to take the content on your website to the next level.
Another important factor for Google rankings is authority. Authority consists of two components: internal authority and external authority. You build internal authority by publishing high-quality content, complying with Google’s guidelines, and helping users achieve the purpose of their website visit.
Increasing a website’s (external) authority is achieved through link building. Once you have relevant backlinks from high-authority websites, your website’s external authority increases. It’s important that your link-building activities comply with Google’s guidelines; otherwise, you risk receiving a penalty.
Because SEO is constantly evolving, monitoring is crucial. That’s why, for every consulting project, we keep a close eye on both the technical aspects and the content of a website—in real time. We also monitor Google updates and their impact.
We receive a notification for every change that affects your ranking. We review all notifications to prevent errors from occurring. If something goes wrong, we immediately contact your team to prevent any negative impact.
To make your goals measurable, you need to understand your data. You’ll want to know how your keywords are performing and what results your SEO efforts are yielding. You can start with Google Analytics, Google Search Console, and rank tracking tools. Many marketers lack the knowledge to extract the right insights from these tools. That’s where we can help.
With the right SEO tools, data is interpreted correctly, making goals measurable and allowing them to be adjusted.
Google’s algorithm changes about 3,000 times a year. That means there are several changes every day. Some changes are major and have a significant impact on your rankings, but for most changes, you usually don’t see an immediately traceable impact.
Ideally, you’d receive notifications about these changes, but unfortunately, Google doesn’t offer that service. This makes keeping track of all the changes a time-consuming task—especially if SEO isn’t your specialty and you have many other responsibilities. As SEO specialists, we ensure you’re aware of the latest changes to Google’s algorithm, so that both your strategy and your team stay up to date.
Are you curious about the latest major updates to Google's algorithm? Then check out our complete overview of updates from the year 2000 to the present.
In many SEO projects, the URL structure is changed or the website is redesigned. A change in the domain name, a change in the URL structure, or the launch of a new website requires a proper SEO migration. During a website migration, things often go wrong, and you end up losing rankings on Google unnecessarily.
With the right approach and a step-by-step website migration plan, you can prevent negative consequences for your search engine visibility. Together, we’ll develop a migration plan to ensure you don’t lose any rankings.
You may not be able to handle all aspects of the SEO consulting process in-house. We can quickly assess this based on the current level of expertise among your marketing team, the data available, and your online goals. In that case, we can also provide hands-on support to implement the action items.
Would you like to take your SEO to the next level? Feel free to contact us, and together we’ll explore how we can make your website easier to find by supporting and guiding your in-house marketing team with SEO advice.