1 Analysis of your current situation We start with a comprehensive analysis of your content, technical SEO, link profile, and visibility within AI search engines. How does an AI system understand your website? Which search queries can your products or services answer? This forms the basis for an effective GEO strategy.
2 Developing a customized strategy Based on our analysis, we develop a strategy that aligns with your goals and target audience. We focus on: Relevant, well-structured content that aligns with AI search queries. Improving aspects such as loading speed, crawlability, and structured data, so that AI systems can understand your website optimally. A strong link profile contributes to your authority and increases the chance that AI systems will include your content in their responses. Conveying your authority and expertise on your website, so that you also end up in the training data of LLMs.
3 On-page GEO and authority building Together with you, we create and optimize content that is not only valuable to your target audience, but also attractive and understandable to AI systems. We focus on four key areas: Technical SEO: by using structured data, a logical website structure, and good loading times, we ensure that AI systems can crawl and interpret your content efficiently. Technical optimizations form the basis for making your content findable in AI search engines. Content: for AI search engines, it is important that you have the right content in the right place. A simple piece of content is not enough. Because AI is extremely good at selecting the most relevant content, it is important to really dig deep and think about what your target audience wants to know. E-E-A-T: We ensure that your content follows the principles of Experience, Expertise, Authoritativeness, and Trustworthiness. We do this by providing reliable and factual information and adopting a tone that inspires confidence in users and AI models alike. Link building and authority: A strong, high-quality link profile not only helps with traditional search results, but also increases the chance that your content will be included in AI-generated answers. We provide relevant and authoritative links to your website, which strengthens your position as an expert in your field.
4 Continuous measurement and optimization GEO is not a one-time action. We continuously monitor how your content performs within AI search engines and make adjustments where necessary. By using data and trends, we continue to refine and improve your strategy.
1. Understanding how AI systems interpret content AI search engines work fundamentally differently from traditional search engines. They use language models (LLMs) to interpret content and generate answers. It is challenging to structure content in such a way that AI systems understand it and continue to use it in their results.
2. Rapidly changing landscape The technology behind AI search engines is developing rapidly. What works today may be obsolete tomorrow. A proactive approach and continuous testing are necessary to remain visible.
3. Competing in a new playing field GEO is a new field in which more and more companies will become active. It requires investment and a well-thought-out approach to gain and maintain a competitive edge.
4. Balance between traditional SEO and GEO Although AI search engines are becoming increasingly influential, traditional search results remain relevant. A successful strategy must strengthen and make optimal use of both channels.
5. The measurability of GEO results Measuring visibility in generative engines is challenging. Not every AI search engine currently offers statistics or tools to gain insight into visibility. This makes measurability one of the biggest obstacles within GEO, because results are a crucial part of optimizing your strategy.
1. What is the difference between SEO and GEO? SEO focuses on optimizing websites for traditional search engines such as Google and Bing. GEO, on the other hand, focuses on AI-driven search engines such as ChatGPT and Google’s AI overviews. GEO is about optimizing content so that it is included in AI-generated answers.
2. How quickly will I see results with GEO? The results of GEO depend on various factors, such as the complexity of your content and the current technical state of your website. Although some improvements are noticeable quickly, GEO is a long-term strategy that requires continuous monitoring and adjustment.
3. Is GEO suitable for every type of business? GEO is suitable for companies in various sectors, from e-commerce to services. Any company that wants to be visible in AI search engines can benefit from a tailor-made GEO strategy.
4. Will traditional search engines remain important? Although AI search engines are gaining ground, traditional search engines and traditional search results remain relevant. It is therefore important not to suddenly abandon traditional SEO. A successful online strategy combines traditional SEO and GEO to maximize visibility on both platforms.
5. How can I measure my results in AI search engines? The measurability of GEO is still under development, as not all AI search engines currently offer advanced statistics. At SmartRanking, we are working on tools and methods to monitor and improve your visibility as effectively as possible.