Pinterest SEO: greater visibility for your brand

Is Pinterest SEO relevant for your brand?

Pinterest SEO is ideal for companies operating in a visual niche. Think fashion, interior design, food, travel, or lifestyle. Our approach is perfectly suited to brands that:

Offer inspiring products or services
Have a lot of (visual) content that is not yet being used optimally
Have international or multinational ambitions
Want to build long-term visibility and organic traffic

Not sure if Pinterest is right for your brand? We are happy to help you decide.

Why Pinterest SEO is relevant right now

Millions of people use Pinterest as a search engine for inspiration. Unlike other social media platforms, pins remain findable for months. The result? Sustainable growth in traffic, brand awareness, and conversion. What’s more, Pinterest is still growing, with boards increasingly being included in Google and ChatGPT search results.

What are the benefits of Pinterest SEO?

Long-term visibility of your content
Relevant visitors who are actively looking for what you have to offer
More clicks to your website or online store
Better utilization of your existing content and visuals
Reaching your target audience while they are exploring options

Why choose Pinterest SEO at SmartRanking?

SmartRanking has been a specialist in search engine optimization since 2015. SEO no longer focuses exclusively on Google; Pinterest SEO is also an important and underexposed channel within SEO. For Pinterest, we work according to our established method: structured, data-driven, and transparent. We have now analyzed, optimized, and scaled dozens of Pinterest profiles. Thanks to our approach, clients have seen, among other things:

More than 130% growth in outbound clicks within 3 months
A growth from hundreds of monthly views to >500,000 monthly views
New international markets tapped into without an advertising budget

We combine technical knowledge with experience from SEO projects and translate this to Pinterest. As a result, Pinterest SEO is not a hype or pie in the sky, but a strategy that actually offers added value.

>500,000 monthly views

210% increase in pins

130% growth in outbound clicks

Our data-driven Pinterest SEO strategy

Our strategy for Pinterest SEO is based on data and aligning with the search intent of your target audience. As a result, Pinterest SEO is no longer a strategy that is often driven by gut feeling. We use proven tools such as PinClicks, Pinterest Trends, and our own proprietary tools to analyze search behavior, identify opportunities, and optimize boards and pins.

1

Analysis of the current profile

We start with a thorough analysis of your existing profile. This includes performance, engagement, and click behavior. This allows us to identify which elements are effective and where the greatest opportunities lie. If you do not yet have a profile, we will create one for you.

2

Keyword research based on Pinterest Interests

Using tools such as PinClicks and our own SmartAI, we investigate what your target audience is searching for on Pinterest. We do this not only based on search volume, but also based on intention and relevance to your brand. This allows us to build a solid foundation for content and boards.

3

Board structure based on search intent

We translate search behavior into a smart, logical board structure. Think of a combination of broad and specific boards that perfectly match what your target audience wants to find.

4

Design and publication of visually striking pins

We create pins that match your brand, message, and target audience. With attention to design, SEO, and context. Pins can be designed manually or with the help of AI.

5

Monitoring and optimization

We monitor performance every month. Based on clicks, saves, and impressions, we carry out optimizations to ensure your content delivers maximum returns. Pinterest SEO is an ongoing process, with the aim of continuously expanding your visibility and clicks. Through these optimizations and our approach, we build a sustainable strategy that fits your industry, goals, and target audience.

Ready to make your brand visible on Pinterest?

Let us explore what Pinterest can do for your brand. We will take a look at the possibilities for your brand, without obligation.

Schedule a no-obligation introductory meeting

Frequently asked questions about Pinterest SEO

How do I know if my brand is suitable for Pinterest?

We conduct a Pinterest Fit check beforehand. Is your brand visual and inspiring? If so, there is a good chance that your brand is suitable for gaining more visibility via Pinterest.

What is the difference between Pinterest SEO and Pinterest Ads?

Pinterest SEO revolves around sustainable visibility through organic findability. Ads via Pinterest, like ads within Google, are temporary and continuously consume budget. Pinterest is an effective channel for achieving visibility and traffic through SEO.

How much time does Pinterest take up for me or our team?

We take care of (almost) everything for you. From strategy to production and publication. Would you prefer to carry out some of the work yourself? That is also possible, of course.

Can I combine this with my regular SEO strategy?

Pinterest SEO strengthens your domain authority, branded search, and traffic to existing landing pages. This makes Pinterest SEO a valuable addition to your existing SEO strategy.

Pinterest SEO