Developing a new platform Based on our 7 steps for an SEO migration, we started making an inventory of the changes that will take place, the people involved and performing a baseline measurement. With the baseline measurement, we keep a close eye on the effects of the migration after going live, to make sure the SEO migration goes smoothly. It immediately became clear that an entirely new platform would be developed by an external web developer. All URLs would change, so none of the URLs would stay the same.
Merging 41 websites into one website The second big challenge was that all the individual websites such as audi-kopen.nl, mercedes-kopen.nl and bmw-kopen.nl had to be merged into autocircuit.nl. In total, 41 of these “brand platforms” existed. The inventory immediately brought a third challenge to the fore: not all car models of the old platforms would be adopted on the new platform.