Organic Shopping

For e-commerce companies, Organic Shopping offers structural opportunities. Google is displaying Organic Shopping more frequently and prominently, both in the Netherlands and abroad. Organic Shopping is also playing an increasingly important role in AI Overviews, where Google uses Organic Shopping to perform product comparisons, among other things. By optimising your feed, product pages and structured data in a smart way, you can increase your findability in a sustainable manner.

How does Organic Shopping work?

Google displays your products for free based on the quality of your feed, your product pages, and the technical structure of your site. Whereas with Shopping Ads you pay for clicks and positions, Organic Shopping is all about relevance. Your products become visible via Organic Shopping in:

• Google’s Shopping tab
• Organic product grids on mobile
• Below the paid Shopping results
• Google Images, where users can see that it is a product image
• AI Overviews (where structured data and relevance play an increasingly important role)

When ranking your webshop in Organic Shopping, Google looks at factors such as:

• The completeness and quality of your product feed
• Structured data on your product pages
• The indexability of your pages
• The connection to search intent

Would you like to know exactly how Organic Shopping works first? Then read our explanation about Organic Shopping.

Why is Organic Shopping important?

Many online stores focus solely on Google Shopping ads or sometimes do not utilize Google Shopping at all. This results in missed opportunities. You can also gain visibility through Organic Shopping without an advertising budget. This is important because

• You increase your visibility without additional advertising costs.
• You also showcase products that you do not promote in paid campaigns.
• You build sustainable organic growth, independent of your media budget.
• You respond to the arrival of AI Overviews in the SERP.
• You increase the ROI on your existing SEO efforts.

Organic Shopping is not a replacement for Shopping Ads, but rather an addition to them. In a market where margins are under pressure, you want to utilize every relevant channel, especially when it costs nothing per click. With Organic Shopping, you can build a sustainable SEO strategy that maximizes your organic visibility.

How we help you become findable

Many agencies focus solely on feed management or a piece of technology when it comes to Organic Shopping. If you work with our team of experts, we look at the whole picture: from strategy to implementation. Because only then will you score in Organic Shopping. Within Organic Shopping, we focus on:

• Optimizing your product feed in Google Merchant Center
• Ensuring your product pages are properly indexed
• Implementing and checking structured data
• Advising on the use of a separate feed for organic traffic
• Improving your product titles and descriptions based on search intent
• Monitoring performance and making adjustments based on data

What are the benefits of Organic Shopping?

A well-designed Organic Shopping strategy ensures:

• Extra organic traffic to your products
• Greater visibility without additional advertising budget
• Higher relevance in AI Overviews
• Greater return on your existing content and technology
• Better converting product pages, thanks to improved quality

Would you also like to grow through Organic Shopping?

We help e-commerce companies that want to think beyond just content or advertisements. We are ready to help webshops that understand that e-commerce SEO does not stop at text, but starts with relevance to your target audience. Would you like to take steps to improve your findability within Organic Shopping? Feel free to contact us without obligation!