Internal Link Checker

SmartRanking’s Internal Link Checker helps you optimize your internal link structure. Internal links play an important role in distributing authority and improving the discoverability of your content in search engines.


View incoming internal and external links

With this internal and external link checker, you can instantly check which internal and external links are on your page. The tool displays various important details, such as:

  • The URL of the link
  • The link's anchor text
  • The link
  • The rel element
  • The type of link

URL of the link

The link’s URL is displayed in the first column. You can click on the URL to be taken directly to that page in a new tab.

Link anchor text

The anchor text of a link is the visible, clickable text on a page. Ideally, the anchor text provides a good description of the linked page. If the checker does not display any anchor text, the link is likely embedded in an image, or the anchor text is missing.In the latter case, anchor text still needs to be added to the link.

The link

There are two types of links:

  • Internal
  • External

Internal links are links from your page to other pages within your website. External links are links from your page to other websites. To generate external links to your website, you can use link building. In the โ€œLink Typeโ€ column, you can see whether a link is external or internal.

The rel element

Some links contain a `rel` element, such as this one:

  • Nofollow
  • Previous
  • Next
  • Noopener

A link with a “nofollow” rel attribute does not pass on any SEO value; in the “Rel” column, you can see whether a rel attribute has been added to the link.

The URL type

There are two ways to insert a link into your website’s code:

  • Relative
  • Absolutely

When a URL is relative, it is structured as /{{pagina}} or {{pagina}}. An example of a relative URL is /diensten/zoekmachine-optimalisatie/.

An absolute URL is a fully qualified URL, such as https://smartranking.nl/diensten/zoekmachine-optimalisatie/.

In the “Type” column, you can see whether the link in question is an absolute or relative link.