The advertising drip In the online world, we see that many companies are heavily dependent on Google Ads. This means they are literally hooked on Google’s advertising lifeline. If you stop advertising, you will suddenly receive no orders and your business will collapse.
Dependence on a single channel With advertising, you can easily be outbid by someone with deeper pockets. A good example is Amazon: what if they suddenly increase their bids on search terms that you also target? This will be at the expense of your margin and, in some cases, you will be forced to stop advertising. This will then be at the expense of your turnover and therefore your profitability abroad. We are definitely not against the use of advertising. But it is important not to be dependent on a single (advertising) channel. So diversify your marketing strategy.
1 Introduction First of all, we would like to get to know you. This will allow us to learn about your company, but also discuss your objectives, needs, current SEO efforts, and internal capacity. During the introductory meeting, we will also be happy to take you through the latest developments in SEO, such as Navboost, E-E-A-T, and building topical authority.
2 Presentation proposal A good match between an agency and your company is important for a successful collaboration. Is there a match between us? Then we will get to work on a proposal, without obligation, in the form of a pitch. During the pitch, we will explain how we will approach the project, what the opportunities are, and what the proposed division of tasks will be.
3 Strategy Is the proposal approved? Then the first month of our collaboration will be devoted to developing the complete strategy. During this strategy month, we will work on the following, among other things: Keyword research. Setting up a tracking project. Drawing up a content plan. Performing a technical analysis. An impact mapping session. An E-E-A-T analysis. These analyses and studies form the basis of your findability. Based on this strategic month, we will gain insight into how the market works and what the next steps are to make your website findable.
4 Presentation strategy It is important to take you through the findings from A to Z, the exact status of the project, the further opportunities we have identified, and the proposed schedule for the coming months. We will prepare this presentation based on the strategy month and go through it with you.
5 Optimization Once we have agreed on the proposed approach, we will start working on the monthly optimizations. The optimizations are prioritized based on impact versus effort and scheduled in monthly optimization sprints. Each month begins with an SEO meeting to discuss the results and activities together. This way, you are always up to date on the KPIs and scheduled activities. We believe that a pleasant collaboration is the basis for good results.