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SEO Content

SEO-optimized content shouldn’t exist. The content on your website shouldn’t be written for search engines, but for your target audience. At least, that’s our opinion. Curious to know why we feel this way and how we create content that truly adds value? Then scroll down.

Why SEO Content Doesn’t (or Shouldn’t) Exist

In the world of online marketing, people still often talk about SEO copy. This refers to content written to help web pages rank higher in search results. Copywriters are often given specific requirements, such as a minimum length or the number of times a keyword must appear.

When you write content the way described above, you completely miss the point of content. Content should be written for your target audience and should add value. The result of high-quality, relevant content is that you’ll rank higher in search results, which in turn drives traffic to your website.

What’s more, most texts written for SEO purposes are so poorly written and riddled with spelling errors that they’ll make your hair stand on end. These texts are a well-worn way to fill up your website, but they don’t actually help your visitors.

In addition, an estimated 7.5 million new pieces of content are published every day. Search engines crawl the internet looking for new content and then assess whether it’s relevant enough to be included in the index. Valuable content already ranks for virtually all search terms. That’s why your content must add enough value to give a search engine a good reason to index it. If it doesn’t, you’ll never reach the top positions in the search results.

Helpful content updates from Google

To improve the quality of search results and display relevant results, Google regularly implements major updates. These include Core Updates and Helpful Content Updates. When such an update is rolled out, all search results are re-evaluated to determine whether they comply with the updated algorithm.

Are you still writing SEO-optimized content for your website? If so, there’s a good chance it isn’t ranking well or will be ranked lower by Google in the future. In recent years, Google has made it clear that content must be helpful and people-first.

Examples of Good Texts

The internet cannot exist without content, and writing content for your landing pages, category pages, product pages, or blogs isn’t a bad thing in and of itself. The most important thing, however, is that the content must be written for your target audience and must be helpful.

So don’t write content just to rank in search results; write it with the intention of actually providing your visitors with useful information. If you do this, you’ll ultimately be rewarded with better rankings.

Writing high-quality, relevant content is often a challenging task. Are you having trouble figuring it out on your own? We’d be happy to help you write the right content. With our expertise in copywriting and SEO, we’ll ensure that your content is people-first and ranks well in search results.

How We Write Valuable Content for Your Target Audience

Writing valuable content isn’t something that happens overnight. To create content that drives organic traffic, we follow the six steps below as part of a collaborative process.

Before we get started, we schedule a session with all relevant stakeholders. Using a series of questions, we work together to identify the primary target audience and objectives. Based on this, we begin our keyword research and develop a content plan.

Through keyword research, we identify how your target audience searches and what the search trends are. All search terms are grouped based on search intent and semantic relevance. After clustering the search terms, we set up a tracking project to gain insight into search visibility (SEO market share). We then use this information to prioritize optimizations and content creation.

Once the keyword research has been completed, we draw up a content plan. This plan includes all the content pieces that are part of the SEO strategy. The content pieces are prioritized based on their potential, search intent, and impact.

Once the content plan has been drafted and approved, we’ll get started on content creation and on-page optimizations. This involves creating content that provides value to your target audience and helps grow your organic visibility.

Once the content has been written and double-checked by the SEO consultant, it will be shared with you. We would then appreciate receiving your feedback on the content. Thanks to your valuable feedback, we’ll learn even more—and faster—about your target audience, allowing us to truly take the content to the next level.

Once the content has been reviewed and any feedback has been incorporated, it will be published on your platform. Of course, we’ll include relevant internal links along with a compelling meta title and meta description. Depending on how Google crawls the website, the page will be submitted for indexing via Google Search Console.

Once the content has been published, it usually takes several months for it to rank well in search results.

The Advantage of Truly Relevant Content

When you don’t just write “SEO content” for the sake of it, but create truly relevant content, it offers a major advantage. The content that’s published can be used as part of a cross-channel marketing strategy. This way, the content isn’t just relevant for SEO—it also contributes to channels like Google Ads, social media, and email marketing. Through collaboration, we ensure that all parties involved are aware of published and optimized content, so that budgets are used effectively.

Feel free to contact us—no obligation

Would you like our team of SEO specialists to create truly relevant content for your target audience? Feel free to contact us with no obligation.

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