Technical SEO Technical SEO forms the foundation of your search engine visibility. Without this foundation, search engines are unable to properly crawl, index, and render your website. Technical SEO consists of the following components: Your website’s crawlability: Search engines need to efficiently find the right pages and avoid visiting too many unnecessary pages. Your website’s loading speed: It’s important for both users and search engines that your website loads quickly and meets the Core Web Vitals standards. This ensures a positive user experience. Structured data on your website: Structured data allows search engines to display additional information in search results and helps make your website easier to understand. The first step in an SEO process is to lay a solid foundation so that further optimizations have a greater impact. After all, it’s difficult to achieve success with a weak foundation. Our technical SEO specialists help identify optimization opportunities and translate them into clear action items for the developers. Learn more about technical SEO
On-page SEO On-page SEO involves optimizations made to your online store or website that go beyond content creation. This includes properly structuring your page, meeting user intent, and using the correct HTML headings, meta titles, and meta descriptions. By optimizing the various elements that we consider part of on-page SEO, you can improve the pages on your website to better align with search intent. This truly helps your target audience. Learn more about relevant content
Search Quality In our view, the third pillar of SEO is “Search Quality.” This includes working on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and the usability of your website. Think of things like proper breadcrumbs, actively responding to reviews, accurate translations, substantiating claims, and projecting your reliability. Search Quality goes beyond simply adding an author profile to your blog posts. It is an essential part of your strategy for making your website more transparent, reliable, and user-friendly.
Authority We view authority as the icing on the cake in an SEO strategy. It involves building your online reputation through collaborations with websites in your niche or through digital PR. Building authority is usually referred to as link building, although that term often carries negative connotations. In our view, that’s unnecessary, provided you secure relevant backlinks from websites that are themselves easily discoverable. The internet is built on links, which is why authority remains a key component of an SEO strategy, even though it is the final step. To start building your authority, it’s most effective to first focus on the other three pillars outlined above.
1 Introduction During a no-obligation online introductory meeting, we’ll go over your challenges. We’d be happy to discuss the obstacles you’re currently facing in improving your online visibility, what your market looks like, and how you’re currently working to improve your online visibility. We’ll also briefly explain our approach to SEO, how we work, and discuss how we might be able to help each other.
2 Proposal for a Collaboration If there’s a mutual interest, we’ll draft a proposal and schedule a time to go over it. The proposal for the collaboration includes a debriefing, an overview of the current situation, and the opportunities we see. This represents an investment of our time in a potential collaboration and is therefore non-binding. The proposal also includes more information about the proposed collaboration, its objectives, and the budget.
3 Strategy Month Once the proposal is approved, we’ll schedule the SEO project. It begins with a kick-off meeting, during which we’ll explain our approach in more detail. We’ll then develop the specific strategy—including various essential analyses—during this strategy month. We will present these findings to the relevant stakeholders, along with the plan for the next phase of the SEO process.
4 Monthly sprints Once we’ve agreed on the strategy, we’ll work together in monthly sprints to optimize the website. Tasks are prioritized based on their estimated impact. Each sprint begins with a monthly SEO meeting, during which we discuss the results and upcoming tasks. Where necessary, the strategy is adjusted—thanks to continuous iteration and the regular meeting schedule—to ensure we achieve our goals.