Groningen, January 29, 2025 – SmartRanking, a fully specialized and innovative SEO agency, is the first agency in the Netherlands to introduce Generative Engine Optimization (GEO). This new form of search engine optimization responds to the rise of AI-driven search engines such as ChatGPT, Perplexity, and Google’s AI overviews. With GEO, SmartRanking helps companies remain visible in AI-generated search results, without losing sight of “traditional SEO.”
AI search engines are changing the way users search for and consume information. Whereas traditional search engines present a list of links, AI search engines provide direct and contextual answers. This shift in search behavior requires the right approach to maintain and expand online visibility. GEO complements traditional SEO in this regard; it is not a replacement.
“We understand that the transition to AI search engines can be exciting,” says Jarik Oosting, founder of SmartRanking. “That’s why we emphasize that traditional SEO is still important. GEO is a key addition to our services, helping businesses prepare for the future. It’s important to respond to the rise of AI search engines and LLMs with GEO.”
Generative Engine Optimization (GEO) focuses on optimizing websites for AI search engines so that they are recognized and included in AI-generated answers. This makes it possible to remain visible in a search environment that is increasingly dominated by generative search engines. Although there is some overlap with traditional SEO, there are also clear differences. For example, a top ranking on Google does not guarantee visibility in AI-generated answers.
In recent months, SmartRanking has begun integrating GEO into the SEO strategies of its existing clients. This has allowed the agency to thoroughly test the new approach. By pioneering the use of GEO, SmartRanking ensures that clients remain visible both now and in the future, regardless of how their target audience’s search behavior changes.
SmartRanking is calling on companies to prepare for the future of search engine optimization and the changing search behavior of their target audience. “With GEO, you can strengthen your online visibility in a world where AI search engines are becoming increasingly dominant,” says Oosting. “Our focus is on Organic Search, which now includes AI search engines. By adding this new service, we ensure that companies are ready for the search engines of today and tomorrow. Those who invest in GEO now are laying the foundation for long-term success in an AI-driven world.”
SmartRanking is a specialized SEO agency based in Groningen and Mijdrecht. Its team of experts helps companies with search engine optimization and is now the first agency in the Netherlands to offer Generative Engine Optimization (GEO). With this, SmartRanking is setting the standard in the market and solidifying its position as a market leader. With a focus on innovation, transparency, and continuous adaptation, SmartRanking has positioned itself as a leading and top-rated SEO agency.
Jarik Oosting is one of the Netherlands’ best-known SEO and GEO specialists and is the founder of SmartRanking. With more than 15 years of experience, he has worked on over 150 SEO and GEO projects for Dutch and international companies. His expertise ranges from technical SEO and complex migrations to strategies and visibility in AI models.
In January 2025, Jarik introduced GEO (also called AEO) to the Netherlands. He wrote the Dutch book “GEO – Zichtbaar zijn in de antwoorden van AI” about AEO, is an author and editor at Frankwatching, and a contributor to Marketingfacts. As a speaker at events, he shares his knowledge about SEO, GEO, and the search landscape.